About

 


 

 

 Leah Bieltvedt, Founder of Sweetgood

 

Hi! I am Leah and this is my company! I started Sweetgood because I was inspired by my Southern German heritage. I love the folk and fairy tale aesthetic of Bavaria and the wonderful combination of old and new that you find in the design there. I wanted to create the same combination here in Southern California. So I took the fairy tale look, simplified it a bit, and remade it in a very special fabric, cotton double gauze.