Hello! Welcome! Here is the story of SWEETGOOD, in scrapbook form.


Here is me, Leah, the gal behind the company!

I draw inspiration for my designs from my own childhood memories of Bavaria, where my dad is from. (Photo of my dad, my Oma, myself, my Opa and their dog Seta).
We visited Bavaria every summer. I loved the closeness to nature of life in the Alps. (Here is my mom and me hiking in the Alps.)
This is me in Salzburg in my all-time favorite dress ever (a Bavarian dirndl). The sweet pastoral aesthetic of the culture (and the clothing especially) was something I wanted to recreate in my own designs...
...in a way that would somehow fit with the unique beauty of Southern California.
After a lot of time spent making patterns, sewing samples, meeting with local cutters and sewing contractors and driving around LA...

...Sweetgood was born! 

I now sell through this website and at LA area pop-up shops, fairs and events. Please subscribe to Sweetgood Weekly to get all of my event and sale info, as well as my blog, the Diary of a Blah Mom emailed right to you!

And that's the story of my company. Thank you for reading! I really appreciate it!!